In the 1970's, he took his industry by storm with a brash campaign featuring him, the chief executive officer, as chief spokesperson. In a squeaky voice and with quirky demeanor, he listed the reasons his product was superior and worth more than those from dozens of other companies in the category.  His company soon grew to be the first real brand in the field and was far more profitable than any of his competitors.

In our last blog we discussed our current phone configuration, the $2,000.00 monthly savings we expect to realize and the sequence of the steps we're taking to deploy VOIP. Since my last blog, we've ordered and received our phones, configured them with our Switchvox server and initiated a port request for several of our direct inward dial (DID) numbers. Let's take a moment now to discuss the installation of the Switchvox server and selection of a VOIP provider.

It's a Sunday afternoon, a bit cloudy, grass is growing like a weed, wife is running for a local School Board position and I'm going to escape from the insanity of all that to blog about VOIP.  Yes, the phrase get a life has crossed my mind from time to time.  In this installment, I'll try and cover the basics of our current phone configuration.

Dear Coke:  I love you.  You are an incredible product.  You are the Babe Ruth of soft drinks, the proprietor of the word "cola" and, most of all, the brand of all brands.  Your brand is not just bulletproof, it;'s indestructible --even from self inflicted damage.

Business executives say that the World Wide Web is the most important marketing tool they have, but many aren’t quite sure how to use it to their advantage. Some are even still a little confused as to what constitutes online marketing. Online marketing is done exclusively on the web or through e-mail. It’s not as scary as it seems and should be supported with offline marketing to create effective campaigns.