Facebook, Twitter and LinkedIn. The CB radio craze from decades ago proved that people were so eager to communicate with other people that they would talk to just about anyone. Then cell phones allowed us to talk with whomever we wanted at almost any time. Now, with social networking, we can communicate with dozens, even hundreds, of friends at once.

This feature requires you to use a Microsoft Exchange Server e-mail account. You can share your e-mail, calendar, tasks, notes, and journal with other Outlook users as long as you both are using a Microsoft Exchange Server in the same organization.

Double Dog Dare. The Monster. Argyle Nuthouse. Cleavage Creek. Fat Bastard. Yellow Tail.

These could be nicknames for your mother-in-law or the characters in a pirate movie. In reality, they are wine brands. The wide world of wine is a brand bazaar with literally thousands of labels looking to carve out a share of the market estimated at $25 billion a year in the United States.

Numbers are useful in some circumstances, but from the perspective of Brian LaBone, they shouldn’t be used to pigeonhole customers into one-size-fits-all service. Instead, LaBone, an employee at InfoQuest Technologies, Inc., believes each client brings to the table individualized needs and therefore deserves personalized solutions. 

What makes a brand real and resonant with its target audience? What makes one brand become part of a person's self-image while another has to discount to make its quarterly numbers? How real does a brand have to be - how "authentic" - to have selling power? And how does today's blog-posting, Facebook-empowered consumer change that equation?